The $15,000 Document That May Have Cost Us $1 Billion in AUM

The most expensive document I ever signed cost $15,000.

The indirect cost may have exceeded $1 billion in AUM that never came through.

In 2006, I signed a regulatory settlement involving four minor administrative issues.

The settlement was entered into without admitting or denying the findings.

At the time, it felt like an easy decision.

I thought I was closing a chapter.

I wasn’t.

For the next decade, that disclosure appeared in virtually every due diligence questionnaire, background check, and operational due diligence review.

Many investment committees wanted to invest.

Many operational due diligence teams said no.

Not because of performance.

Not because of risk management.

Not because of the strategy.

Because of a disclosure from years earlier.

We still grew from approximately $4 million to a peak of $721 million in assets under management.

But asset management is a scale business.

Looking back, I often wonder how many doors remained closed because of a decision that cost $15,000 but followed us for years.

One lesson I learned the hard way:

Some of the most expensive risks in the investment business never appear in a portfolio report.

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We Gained 46% in 2008 and Lost Assets. Then We Were Flat in 2010 and Raised $300M.